
Trade show season is upon us! I attended the
International Beauty Show (IBS) NY this past weekend. The show is a 3-day event that started on Sunday and ends today. IBS is geared towards business owners and professionals within the beauty industry. A big chunk of the show is focused on hair and spa, you'll find the newest technology, tools and equipment related to those two industries. There's also a good amount of beauty supplies including fake lashes, brushes, nail polish, makeup and skincare.

The event takes place at the
Javitz Convention Center, a massive space at the far west side of Manhattan. This is just a small section of the convention to give you an idea of how big the space is.

The NYX booth was pretty cramped, I couldn't really make it to the front section to look at the products but they brought in everything. It was really neat to see all their goods in one space.

The hair brands did live demos and outlandish displays. The model is for Enzo Milano hair tools.

The Eve Pearl booth this year was double the size of last year. They were doing makeovers and live demos as well.

Eve Pearl!
Eye Kandy Cosmetics brought out their blingy shadows. They're just as glittery on your eyes as they are in the pot.

Isn't it pretty?

China Glaze, the first booth I attacked upon arrival. They were all sold out of their Chrome and newly released Crackle collections by the early afternoon.

Essie had a decent crowd around their booth.

OPI was intense, look at all these people! It took some time just to get to the polishes. As expected, they were all sold out of the highly sought after
Black Shatter by noon.

The Moroccanoil booth was another mob scene. I finally got a bottle to try!

My friend took a picture of me at the
Dinair booth! I had my hair blinged out at there thanks to fellow blogger/youtuber
HellooCathee.
The show was really fun and interesting. It's neat that you get to meet and chat with industry experts to see what they're using and loving. I love the fact that they had live demos for you to see exactly what's going on and learn new techniques. I had a great time and hope to return next year!
XOXO, M